Does it feel like you are misidentifying your Ideal Partners and your recruitment efforts are not driving the success you expected? You’re not alone! Many companies invest heavily in who they believe their Ideal Partner should be, rather than doing the work up front to know what their Ideal Partner Profile really is.
We’ve invited Eleanor Thompson, Founder and Principal Consultant at Branchworks and former Program Manager, Global Partnerships at Fivetran, to share how NOT TO end up in this position, in this conversation with host Dina Moskowitz, CEO of PartnerOptimizer and Partner Data Futurist.
Live from the floor Catalyst 2024, learn how to rethink your approach and align your partner strategy for optimal Partner GTM success.