Whether you’re a CMO optimizing your full go-to-market motion or a marketing executive responsible for channel strategy, this session provides the foundation to transform your partner ecosystem from an unpredictable variable into an aligned, scalable revenue driver working in concert with your direct sales efforts.
The future of partnership success hinges on precision, data, and trust in a hybrid channel world. This discussion, led by Sugata Sanyal, Founder & CEO of ZINFI, features two industry pioneers: Dina Moskowitz, CEO and Founder of PartnerOptimizer, and Theresa Caragol, CEO and Founder of AchieveUnite and author of Partnering Success.
Selecting the right IPPs is not the same as ICPs. If this isn’t addressed, then even with the best RevOps / PartnerTech team in the world, they’ll be wasting cycle time, expensive resources and expensive tools.
The difference between good and great channel marketing is often what you don’t see. While many rely on outdated data and surface-level insights, the most successful marketers are leveraging AI to reveal the hidden dynamics within their partner ecosystems—dynamics that can make or break a strategy.
First guest, Amazon Web Services’ Head of SAP on AWS Partners & Alliance, Americas, Cristina Martin Greysman, reveals how they achieved triple-digit growth in partner-sourced deals harnessing the power of partner data
Partnerships as a path to market have the spotlight. Industry luminaries have widely declared, “It’s the golden age of the ecosystem,” and “It’s the decade
For those of you curious to learn more about the PartnerOptimizer, Inc. journey and how we came to innovate the Data-Driven Ideal Partner Profile, the
Building and growing a channel partner program to conquer North America has many challenges, but it is financially rewarding when done right. Watch channel partnership
Invest just 30 minutes and learn the methodology top channel chiefs use to reduce time spent on partner discovery and recruitment by 25% to 50% and increase their channel productivity by 2X to 5X.
Imagine reducing the time it takes for you to discover, research, and score partners from months to minutes. Learn how our proven approach to
Once you’ve signed your ideal channel partner, how do you optimize the relationship and keep them engaged? In our recent webinar, we learned top tips
Webinar for Senior and Ambitious Channel Chiefs Recorded: March 4th, 2022 So you’ve arrived at the scene of a channel program. You ask your team
Our in-depth conversation with Tucker will focus on:
• Learning a critical formula for developing a brand story and narrative that connects you to your audience
• Understanding how your own personal brand plays a pivotal role in business development
• Discovering the critical conversations that need to happen in order to develop brand loyalty
• Introducing methodologies that help you define your partner and customer avatars and architect a story that is not defined by product and company alone
See how data-savvy channel teams are finding & recruiting best-qualified Channel Partners fast THIS WORKSHOP IS NOT FOR EVERYONE. REGISTER FOR THIS EVENT IF: You’re the
How Channel Partnerships from Years Past Differ from Modern SaaS Partnerships Recorded September 9, 2021 AVAILABLE ON-DEMAND In the last 30+ years, thousands of
“Make this webinar a part of your Channel Team Training! It’s a MUST-WATCH for any executive in Channel Recruitment, Channel Marketing, Channel Sales & Channel
Once you’ve signed your ideal channel partner, how do you optimize the relationship and keep them engaged? How do you track them and support them
Once you’ve signed your ideal partner, how do you keep them engaged? How do you track them and support them so they continue to bring
When it comes to engaging with and converting ideal partners, are you using social media as effectively as you could be? In our recent live
If you’re doing everything right to identify who the best Partner Prospects are for your channel program, then it’s time to ensure you have the
You’ve landed a meeting with an ideal partner prospect. Congrats! Now it’s time for a demo to get them on board. You show them all
Learn how to use PartnerOptimizer to find perfect partner matches for your unique ideal profile to drive more revenue faster and save time. Available partner
You’re now the expert on creating a compelling pitch to attract a potential partner. Congrats! Now what? If you joined us last month, you learned
How do you create an effective partner pitch that will actually pique the interest of ideal partners you want to work with? More often than
Your product is game-changing, disruptive, and loved by all your customers. Your product has a lot of reasons why channel partners should love it. But
As we embark on 2021, B2B technology channel leadership around the globe is challenged with the task of recruiting and activating the right channel partners
