Finding and acquiring channel partners is no easy task- if you’re bringing a newer technology to market, you have to convince partners to take a risk with you. And if you’re a new technology that is moreover in a sector saturated with less advanced products, you have to convince partners to switch and replace their customers’ older tech with yours. And then you have to ensure that those partners don’t get starry-eyed about another solution that comes along that they could switch to just as quickly.
Enter Kevin Kriebel, SVP of Biz Dev, Partnerships, DRATA. As our guest on #EcosystemChronicles Kevin is going to share his high-stakes, no-room-for-failure approach to rapidly acquiring a dominant market share of MSPs and VCISO’s who embraced DRATA and are making it one of the most successful SOC2 Compliance Software platforms of all times.