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Self-Directed Partner Intelligence

Conduct On-Demand Partner Research with PIPE

Discover, profile, and prioritize partners with a single intelligence platform.

Included with every subscription

Start with strategy, curated matches, and practical onboarding

PIPE subscriptions begin with more than platform credentials. The initial engagement helps the team define fit, see early results, and learn how to apply partner intelligence to ongoing growth priorities.

Tech-enabled IPP workshop

Translate growth strategy into measurable partner attributes, priorities, and exclusions.

Curated partner matches

Receive an initial set of reviewed companies aligned to the first Ideal Partner Profile.

Included battlecards

Equip partner-facing teams with context for the initial curated matches.

Training and onboarding

Learn how to search, reveal profiles, create lists, segment, and conduct ongoing research.

What teams can do in PIPE

Build on the first IPP with ongoing, self-directed research

Once onboarded, customers can use PIPE to explore additional partner markets, test new criteria, and create research workflows as business priorities evolve.

Search and discover

Explore partner companies across the global B2B technology ecosystem.

Reveal profiles

Access structured company intelligence and relevant partner attributes.

Create lists

Organize candidate partners, existing partners, segments, and market populations.

Apply IPP logic

Use criteria and filters to conduct new TAPEM, IPP, and discovery research

Score and compare

Evaluate companies based on fit, capability, market focus, and strategic relevance.

Segment and analyze

Examine patterns across geography, verticals, technologies, capabilities, and partner types.

What We Do

Use PIPE directly, add expert services, or combine both

PIPE gives B2B technology partner teams direct access to partner discovery, profiles, scoring, segmentation, list building, and IPP-driven research in a structured intelligence environment.

Additional profile credits

More curated matches

Custom battlecards

Reports and workbooks

Monitoring and governance

Engagement model

Platform access plus the option to add expert outcomes

The platform does not independently generate every advanced report or strategic deliverable. PartnerOptimizer’s team combines proprietary data, AI-assisted intelligence, and human expertise for custom outcomes.

Partner revenue applications

Use on-demand intelligence where partner decisions matter

Recruitment

Identify and prioritize partners with stronger fit and activation potential.

Market expansion

Research new geographies, verticals, technologies, and routes to market.

Partner investment

Inform where sales time, MDF, enablement, and executive attention can create value.

Better-together GTM

Find companies with complementary offers, customer access, and co-sell potential.

FAQ’s

Frequently asked questions.

No. PIPE supports self-directed discovery, profiling, scoring, segmentation, and research. Advanced reports, strategic narratives, monitoring programs, visualizations, curation, and executive recommendations are typically delivered through PartnerOptimizer Intelligence Services.

Yes. Once trained, users can apply PIPE to additional markets, criteria, geographies, verticals, technologies, and partner motions beyond the first IPP.

Yes. Customers can purchase additional profile credits and add curated matches, battlecards, reports, workbooks, contacts, monitoring, and strategic analysis.

Put partner discovery and intelligence directly in your team’s hands

See how PIPE can support ongoing research while giving your organization access to PartnerOptimizer expertise when additional outcomes are needed.