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What we do

Most channel programs in B2B tech experience only 5% to 20% partner activation.

We are focused on changing that by enabling you to learn whether a company is a great fit for your channel program based on how they compare to your ideal partner profile.

This helps channel sales

  • Discover the right partners faster and more efficiently
  • Speed up research on a prospective, new, or existing partner for meetings
  • Assign Channel Sales Executives and Channel Account Managers to specific partner accounts
  • Keep partner data insights within your company, even with staff turnover

This helps channel marketers

  • Evaluate your existing partner ecosystem, by segment and individual partner
  • Understand total addressable market for new partners
  • Leverage insights to develop hyper-targeted campaigns for recruitment, engagement, and training
  • Uncover important words and phrases for social, SEM and SEO campaigns

The future of channel partner discovery is all about the profile

Recruiters use profiles to select the best candidates. Dating sites use profiles to find the perfect companions. Professional sports teams use profiles to draft the top performing players. Even music apps use profiles to recommend the most personalized music experience.

We do the same — use unique, data-driven company profiles so that you can discover new channel partners from our proprietary, ever-growing database of over 200,000 partners, and/or discover which of your existing partners to get activated. 

PO-Platorm-Computer
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Let technology do the work

Once your ideal partner profile is created the PartnerOptimizer platform uses AI to analyze millions of predictive data points and attributes and matches partners accordingly.

It quickly discovers new “matches” and also identifies inactive or undervalued partners within your partner ecosystem. Our proprietary algorithms determine which partners are likely to be most receptive to your outreach initiatives, so you can spend your time with the right partners at the right time.

Learn more about PartnerOptimizer

Why PartnerOptimizer

Available partner discovery, insights and research methods are outdated, manual and take months and hundreds of thousands of dollars, with no guaranteed results.

We do it differently.

Save hours in your work week

Reduce manual processes like searching online, buying contact lists, doing non-targeted outreach.

Millions of predictive data points

PartnerOptimizer profiles contain company attributes including: business model, products and solutions, customer focus, technology stack, certifications and more.

Domain expertise

Our channel experts guide you through the ideal partner profile process for an optimal partner matching experience.

Brands trust PartnerOptimizer

IBM
HP Logo
AWS Partner Network Logo
lastpass
Arrow_Electronics_logo
scansource_logo
cynet
processbolt
insoc

TESTIMONIALS

"Part of the initial vetting process was to see if PartnerOptimizer by SaaSMAX fits our business when it comes to data. SaaSMAX does fit our needs extremely well, as they understand how swiftly data can shift and are very responsive, attentive and flexible to our business data requirements. I am extremely happy with the PartnerOptimizer process."
D.C.Director of Channel Development for a leading global company in cross-platform solutions
"PartnerOptimizer has reduced our time to identify the right partners, saves us a ton of time and resources... and has significantly reduced our time to get a good partner closed."
R.S.A Global Channel Marketing Chief
"I have been a big fan of PartnerOptimizer since launch—a much needed asset for any channel manager looking to grow and learn more about their Channel."
Comment in Linkedin by Jay McBainPrincipal Analyst of Channels and Partnerships at Forrester
"Taking the time to dive deep into the Ideal Partner Profile helped me narrow down the partners that I should direct my focus towards. This exercise takes the wide “shotgun” approach to finding the right partners, and narrows the scope down so that you are laser focused on not all partners, but the right partners."
Adam ZaccariSecureSky
"This tool is extremely powerful. It’s faster and more efficient than anything else we could do otherwise to understand the business of our partners and partner prospects"
Senior Channel Executive at AWS
"The PartnerOptimizer platform is more sophisticated than other partner discovery tools and profiling processes. It’s enterprise ready."
CEO of a partner customer mapping technology company
"The PartnerOptimizer tool is the BEST in the business at identifying and profiling the right partners"
Janet SchijnsCEO JS Group, *Top 10 Women in Tech *Revenue Growth * Channel Acceleration *Social Selling* Channel Warrior*
"We were in the middle of a huge new product release and needed to know which of our thousands of partners are the right ones to hyper target. PartnerOptimizer quickly identified the BEST partners – it is the most actionable channel data we have ever seen!"
J. T.Channel Manager at a multi billion-dollar distributor
"PartnerOptimizer provides a smart background check on partners. I’m loving how we can slice and dice the data!"
Product ManagerHPE GreenLake
"PartnerOptimizer takes you from being blind to having 20/20 vision."
VP Channel for a risk assessment SaaS company
"This is the greatest channel data i have never seen before. It is obvious that PartnerOptimizer is the next major channel data stack company."
Alliance Marketing ManagerTechnology Partner Marketer at ARROW
"PartnerOptimizer is the best looking tool I have seen yet for my Channel Team to recruit and enable our channels.."
Channel Sales Supplier Manager for a large IT Channel Distributor
"You guys have an awesome database and tool, saving channel sales people hundreds of hours of time."
RBHead of Partnerships at a business productivity SaaS company
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Industry recognitions

CP-Choice-Award 2019
2021 Channel-Software-Tech-Stack

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© 2023 The PartnerOptimizer logo is a trademark of PartnerOptimizer, Inc.
All other trademarks are the property of their respective owners.

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