As we embark on 2021, B2B technology channel leadership around the globe is challenged with the task of recruiting and activating the right channel partners to optimize sales.
Gone is the day of spray and pray campaigns and (for now) live networking opportunities. On top of that, partner prospects are hard to get a hold of, they don’t open unknown emails and they don’t have the time or patience to speak to sales reps who don’t know their business.
The good news is that reseller/channel partners are more focused on their specializations, domain expertise and ideal customer profiles than ever before. And the better news is that partner discovery based on deep alignment and specialization to your ideal customer profile is now achievable through PartnerOptimizer by SaaSMAX.
On January 27th, LogMeIn’s Director of North America Channel, Randy Fahrbach will join our workshop to share how his Channel Team leveraged PartnerOptimizer to build a data-driven idea partner profile for LastPass MSP (Identity Management) and then used PartnerOptimizer to discover the best-fit partner matches to recruit.
During the one hour workshop, be prepared to work through the building of your own data-driven ideal partner profile. We encourage you to invite your colleagues and stakeholders.