In this day of leveraging AI in marketing automation, what’s been getting lost/diluted is the precision selection of the right partner companies first and foremost before nurturing starts. Selecting the right IPPs is not the same as ICPs. If this isn’t addressed, then even with the best RevOps / PartnerTech team in the world, they’ll be wasting cycle time, expensive resources and expensive tools.
In this session, we’ll break down how to create a structured, data-driven Ideal Partner Profile that fuels scalable ecosystem growth. You’ll learn:
- Why choosing the wrong partners kills co-sell momentum and how to avoid common partner recruitment mistakes.
- How a well-defined profile drives sales effectiveness, predictable deal velocity, and accurate forecasting across your partner ecosystem.
- A simple 3-step framework to identify high-performing, co-sell-ready partners using key attributes, data signals, and a partner scoring model you can implement immediately.
Whether you’re looking to improve partner sales productivity, align forecasting, or create a stronger foundation for joint business planning, this session will give you the blueprint to prioritize the right partners, accelerate co-selling success, and scale your ecosystem with confidence.
On Sept 10 at 3 p.m. ET, join leaders from Amazon Web Services (AWS), PartnerOptimizer, Inc., ConnectWise, and AchieveUnite to learn the 3-step framework for building your perfect partner match.
Don’t miss this event. Click here to register.