PartnerOptimizer named as one of Gartner’s 2017 “Cool Vendors” in SaaS with Innovative Business Models.
June 7, 2017, San Diego, CA — PartnerOptimizer Inc., the IT Channel’s marketplace and distributor for B2B Cloud Software (“SaaS”) and Resellers (IT Solution Providers and line of business consultants), announced that it has been included in the Cool Vendors in SaaS With Innovative Business Models, 2017 report by Julian Poulter, Robert P. Anderson, Jim Hare and John Kostoulas at Gartner, Inc. The organization believes it was recognized in this report because of its designation as a premier matchmaker and distributor that offers an online independent marketplace for the SaaS and Cloud community to “fast-track” the growth of their indirect channel programs. In essence, PartnerOptimizer is demonstrating how digital technology can be used to disrupt traditional channel and distribution relationships.
As Gartner’s report notes, “Vendors are becoming more creative with their SaaS business models to reflect a need to stand out in the fast-growing subscription economy. Technology business unit leaders must be prepared to react to and embrace second-generation SaaS business models.” The report also provides recommendations for technology and service provider (TSP) business unit leaders looking to shift on-premises offerings to the cloud to include the following:
- Explore new SaaS-based digital business models that have the potential to disrupt and accelerate penetration of traditional markets — and open up entirely new ones.
- Evaluate your current growth against your competitors’ continually, taking into account customers’ shifting desires so that business models can be tuned to deliver outcomes and choices desired across your various customer segments.
- Experiment with new pricing and distribution models to differentiate from the competition and drive new revenues.”
“It is both an honor and a privilege to be recognized as a Cool Vendor by an analyst firm such as Gartner, which is known as the industry standard when it comes to research and information knowledge,” said Dina Moskowitz, Founder/CEO, PartnerOptimizer. “As an organization that is based upon matching and connecting the right resellers with the right SaaS applications, PartnerOptimizer’s success is being propelled by our proprietary BI partner intelligence tools and ever-growing, granular global partner database. Furthermore, our value-add is amplified by providing the channel marketing tools and business processes that enable SaaS vendors and Resellers to collaborate on larger deals and/or bundled solutions that might not have previously been within reach. Interestingly, the expanded composition of our growing reseller partner base is following the trends that Gartner analysts have spotted over the past few years. No longer are the days that The Channel is just ‘IT’ – our resellers include marketing agencies, financial/fintech consulting firms and other line of business advisors.”
To obtain a full copy of the Gartner report discussing PartnerOptimizer, click here.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About PartnerOptimizer inc.
PartnerOptimizer Inc. is the IT Channel’s value-add marketplace and distributor for Cloud Software (“SaaS”) companies to fast-track their indirect channel program development and expansion. Leveraging its team of SaaS Channel experts, its channel partner ecosystem, and its proprietary partner intelligence and matchmaking technologies, PartnerOptimizer helps SaaS companies with Reseller Partner Program Design and Development, Partner Recruitment Strategy; Partner “Matchmaking,” Partner Profiling, Partner Intelligence, Partner Management Processes, Channel Marketing and Partner Engagement. IT Solution Providers & Resellers can join PartnerOptimizer for free to find and do business with a broad array of vertical and horizontal SaaS software applications, earning special commissions and incentives as a member of the PartnerOptimizer Community. PartnerOptimizer was also recently named SMBTechFest’s Best Cloud Strategy for Q4 2016. To learn more about us: PartnerOptimizer.com, and follow us on Twitter.
PartnerOptimizer Media Contact:
C-R-Dello Communications, Inc.