PartnerOptimizer Wins 2026 TechXcellence Innovation of the Year Award for PIPE
AI-driven platform recognized for transforming how B2B tech companies identify, evaluate, and activate the right partners
San Diego, CA – March 20, 2026 — PartnerOptimizer today announced it has been named the winner of the 2026 TechXcellence Innovation of the Year Award by the Channel Focus Community at the PartnerTechX Conference in Phoenix earlier this week.
The award recognizes breakthrough innovation in the partner ecosystem. PartnerOptimizer was selected for PIPE (Partner Intelligence & Discovery Platform), which addresses a critical gap in partner tech: identifying and prioritizing the right partners before investing in them. “Most tools help you manage partners you already have,” said Dina Moskowitz, Founder and CEO of PartnerOptimizer. “But identifying and selecting the right partners has historically been overlooked because the underlying data didn’t exist in a usable, scalable, continuously fresh format. PIPE changes that by delivering the depth of partner intelligence required to make those decisions with confidence.”
Powered by the proprietary NeuralPartner™ Engine, PIPE aggregates and structures partner intelligence across the global market, giving B2B technology companies a clear, data-driven view of their entire partner landscape. Think of it as the navigation system for the partner economy: it helps companies see the full terrain, identify opportunity, and choose the best routes for growth.
At PartnerTechX, PartnerOptimizer debuted it’s Marketing Maturity and Partner Readiness Intelligence, which evaluates a partner’s real-world ability to co-market, represent vendor solutions, and generate demand. By analyzing signals across a partner’s digital presence – including messaging alignment, share of voice, go-to-market capabilities, and content performance – PIPE gives partnership and marketing leaders clear visibility into which partners are ready to activate and which require investment to perform.
“We’re seeing more partnership leaders lean into partner intelligence – and at the heart of that is fresh, in-depth partner company data,” Moskowitz added. “That’s what makes it possible to understand not just who a partner is, but whether they’re right for your Ideal Partner Profile and are ready to go to market, generate demand, and drive revenue.” PIPE surfaces critical signals across the partner ecosystem – even including data governance to monitor companies that have gone out of business, been acquired, shifted focus, or have lost key contacts – prompting teams to reassess partner status and take action in a timely manner.
Built on PartnerOptimizer’s proprietary partner data layer, PIPE delivers:
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Net-new partner discovery and precision targeting
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Partner profiling and marketing maturity intelligence
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Existing partner ecosystem segmentation and intelligence
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Partner data governance and hygiene
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Total Addressable Partner Ecosystem (TAPEM) market intelligence and competitive analyses
The result is a more precise, performance-driven partner strategy – enabling companies to recruit smarter, activate faster, and scale partner-sourced revenue. As partner ecosystems become the primary growth engine for B2B technology companies, the need for trusted, performance-based partner intelligence is rapidly becoming mission-critical.
About PartnerOptimizer
Based in San Diego, California, PartnerOptimizer is the creator of PIPE, the Partner Intelligence & Discovery Platform. Powered by the NeuralPartner™ Engine, PIPE helps B2B technology companies discover the right partners, understand their ecosystem, and accelerate partner-driven revenue. Learn more at www.partneroptimizer.com
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PartnerOptimizer, Inc.
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