Dive into any publicly accessible partner locator, marketplace, conference sponsor directory, award recipient list for strategic analysis and partner acquisition
[San Diego, CA, Sept 4, 2024] – PartnerOptimizer today announced the launch of Partner PowerFrames™, a groundbreaking feature within its Partner Intelligence Platform for Ecosystems (PIPE). PIPE enables B2B tech companies to efficiently identify, segment, profile and build targeted partner growth strategies for existing or net new partners globally using our proprietary partner data and deep insights engine.
Introducing Partner PowerFrames
Partner PowerFrames allow users to focus on pre-defined partner groups such as partner locators, industry award winners (i.e. MSP501, Security 100, 250 Top Hybrid Solution Providers, etc.), marketplace partners or partners identified in satisfaction studies, etc. and transforms the data into actionable PowerFrames within the PIPE platform. These PowerFrames give you focused competitive and strategic intelligence you need to accelerate partner acquisition, filter out the wrong partners, and refine your go-to-market strategies including but not limited to co-sell opportunities, vertical markets to focus on, partner propensities and much more.
The Challenge Before PowerFrames
Traditional partner locators and lists often suffer from several limitations:
- Outdated information, with partners that are no longer active.
- Duplicates, leading to inflated partner counts.
- Limited or obsolete partner profiles tied to the vendor’s program attributes.
- Difficulty in analyzing data to understand vertical coverage, expertise, and other key stratifications.
The Power of Partner PowerFrames
“A Partner PowerFrame is much more than just a downloadable list,” said Dina Moskowitz, CEO of PartnerOptimizer. “It provides deep, aggregated partner insights and detailed partner profiles, including partner personas, target customer attributes, tech stacks, and other critical expertise qualifiers.”
With over 400 PowerFrames already available, including top partner locators and industry-specific lists, users can add these to their PIPE platform accounts for instant access. Custom PowerFrames can be created on demand, with pricing based on size and the ability to use Partner Profile Credits to reveal specific partners.
PowerFrames can be added to accounts on a one-time or subscription basis, with special pricing available at different subscription tiers and for multiple PowerFrames. Click here for a demo to see how PartnerOptimizer can help you zero in on the partners that matter most in helping you achieve your goals.
About PartnerOptimizer
PartnerOptimizer is a leader in partner discovery and ecosystem intelligence, helping B2B tech teams discover new partners, gain strategic insights, and save valuable time and resources. Our Partner Intelligence Platform for Ecosystems (PIPE), powered by custom-built data mining, AI, and channel expertise, enables users to identify best-fit channel partners and enhance engagement with existing partners.
Trusted by global companies across various industries, PartnerOptimizer has received recognition from Canalys, Forrester, and Gartner.