Sign In
Request Demo
Sign In
Request Demo

Add a Brain to Your PRM: AI-Powered Partner Insights Inside Impartner

PartnerOptimizer augments your Impartner PRM by embedding the intelligence layer partner leaders have been waiting for. Now you can identify, assess, and engage your best-fit partners faster—with precision data at the core.

Request a Demo

Why Join the BETA?

Make Smarter Partner Investment Decisions

Automatically assess existing partners with Ideal Partner Profile (IPP) scoring—so your team can focus on which partners to invest time, resources and incentives on.

Precision Partner Discovery

Find more partners to recruit that look like your best partners using Ideal Partner Profile (IPP) partner discovery - so your team accelerates and improves the quality of partner acquisition

Supercharge Existing Workflows

We’re not replacing anything—you keep using the PRM you trust. PartnerOptimizer simply layers in real-time intelligence that fuels faster, smarter decisions across recruitment, onboarding, and partner management.

Smarter Partner Applicant Processes

Automatically assess inbound partner applicants with Ideal Partner Profile (IPP) scoring—so your team focuses on the right opportunities from day one.

Partner Company Enrichment & Hygiene

Keep your partner company records continuously updated with classification and segmentation data: partner company type; technology focus and expertise; ideal customer profile; tech stacks; certifications and more.

What You Get in BETA

  • Inline IPP scoring for both new and current partners, disclosing partner data attributes that match the IPP and/or are missing from the IPP

  • Scoring can be performed for multiple IPPs

    * Seamless API integration with Impartner

  • Early insight into the PartnerOptimizer | Impartner API roadmap,  and the opportunity to influence key features and priorities

  • Hands-on onboarding and data support

What's Next

  • Auto-enriched partner profiles with high-impact data attributes

  • Deeper and broader segmentation of partners within Impartner

  • Predictive analytics for activation, performance, and expansion

  • Deeper integration with lead routing, deal reg, and co-marketing workflows

Why It Matters

PartnerOptimizer doesn’t just help you manage your ecosystem—it helps you spend less time researching and more time activating the partners most likely to deliver results.

  • Instantly surface which partners fit your strategy and which don’t
  • Stop wasting time profiling, researching and qualifying partners —we do it for you
  • Focus your team on the partners with the highest propensity to partner and perform
  • Hit your numbers with less “spray and pray” and more precision

Ready to elevate your PRM with actionable partner intelligence?

JOIN BETA NOW

Brands trust PartnerOptimizer

8x8 Global Cloud Community
Amazon Web Services AWS
AT&T.com
dataiku.com
drata
dropbox
dynabook
esentire
GPStrackit.com
hp
hubspot
huntress_1624898823643
insight-software
lansweeper.com
kentik.com
marketstar
southernsentinelsecurity.com
wavelink
vanta
watchguard
udemy
Workday

What Partnerships Leaders are Saying about PartnerOptimizer

"I have been a big fan of PartnerOptimizer since launch—a much needed asset for any channel manager looking to grow and learn more about their Channel."
Comment in Linkedin by Jay McBainPrincipal Analyst of Channels and Partnerships at Forrester
"PartnerOptimizer takes you from being blind to having 20/20 vision."
VP Channel for a risk assessment SaaS company
"The PartnerOptimizer tool is the BEST in the business at identifying and profiling the right partners"
Janet SchijnsCEO JS Group, *Top 10 Women in Tech *Revenue Growth * Channel Acceleration *Social Selling* Channel Warrior*
"Part of the initial vetting process was to see if PartnerOptimizer fits our business when it comes to data. PartnerOptimizer does fit our needs extremely well, as they understand how swiftly data can shift and are very responsive, attentive and flexible to our business data requirements. I am extremely happy with the PartnerOptimizer process."
D.C.Director of Channel Development for a leading global company in cross-platform solutions
"PartnerOptimizer has reduced our time to identify the right partners, saves us a ton of time and resources... and has significantly reduced our time to get a good partner closed."
R.S.A Global Channel Marketing Chief
"Taking the time to dive deep into the Ideal Partner Profile helped me narrow down the partners that I should direct my focus towards. This exercise takes the wide “shotgun” approach to finding the right partners, and narrows the scope down so that you are laser focused on not all partners, but the right partners."
Adam ZaccariSecureSky
"This tool is extremely powerful. It’s faster and more efficient than anything else we could do otherwise to understand the business of our partners and partner prospects"
Senior Channel Executive at AWS
"The PartnerOptimizer platform is more sophisticated than other partner discovery tools and profiling processes. It’s enterprise ready."
CEO of a partner customer mapping technology company
"We were in the middle of a huge new product release and needed to know which of our thousands of partners are the right ones to hyper target. PartnerOptimizer quickly identified the BEST partners – it is the most actionable channel data we have ever seen!"
J. T.Channel Manager at a multi billion-dollar distributor
"This is the greatest channel data i have never seen before. It is obvious that PartnerOptimizer is the next major channel data stack company."
Alliance Marketing ManagerTechnology Partner Marketer at ARROW
"PartnerOptimizer is the best looking tool I have seen yet for my Channel Team to recruit and enable our channels.."
Channel Sales Supplier Manager for a large IT Channel Distributor
"You guys have an awesome database and tool, saving channel sales people hundreds of hours of time."
RBHead of Partnerships at a business productivity SaaS company
"The value of these tools and applying the AI layer will return immense value to the work being done in the channel, creating value both for vendors and resellers to have better conversations early in their engagement."
Shae Erhart HillVice President, Channel Ecosystems and Strategic Alliances, MarketStar

Schedule a Demo or Speak with a Member of Our Team!