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AI-Powered Partner Intelligence, Now Natively in HubSpot

PartnerOptimizer’s HubSpot integration transforms your CRM into a true partner growth engine. It’s not just about seeing your data—it’s about knowing what to do with it.

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Why Join the BETA?

Go Beyond Contact Records

Typical CRMs tell you who your contacts are. We tell you how well and why a company aligns to your Ideal Partner Profile (IPP), or why they do not.

Put Your CRM to Work for Partnering

Imagine your sales and channel teams logging into HubSpot and immediately seeing:

  • How closely a partner matches your IPP
  • What expertises they have
  • What technologies they sell, service and/or promote
  • Their industry focus and ideal customer profile
  • Other strategic overlaps
  • That’s what we bring.

Partner Company Enrichment & Hygiene

Keep your partner company records continuously updated with classification and segmentation data: partner company type; technology focus and expertise; ideal customer profile; tech stacks; certifications and more.

Real-Time Partner Insights

We embed partner intelligence directly into HubSpot’s native interface, scoring and enriching company profiles so your team doesn’t waste time guessing who's worth pursuing.

Precision Partner Discovery

Find more partners to recruit that look like your best partners using Ideal Partner Profile (IPP) partner discovery - so your team accelerates and improves the quality of partner acquisition

What You Get in BETA

  • IPP scoring embedded in HubSpot company record views, disclosing partner data attributes that match the IPP and/or are missing from the IPP

  • Scoring can be performed for multiple IPPs

  • Full API integration for smooth data sync and minimal lift from your team

  • Hands-on support and early access to new capabilities

  • Influence over the roadmap: Your use cases shape future features

What's Next

  • Auto-enriched data: firmographics, tech stack, specialization, vertical focus

  • Discovery of net-new, high-potential partners within your CRM

  • Partner tiering tools based on performance & fit

  • Alerts and signals for partner behavior shifts and new opportunities

  • Integration into HubSpot workflows for co-marketing and lead distribution

Why It Matters

This isn’t just a smarter CRM—it’s a faster path to partner revenue. PartnerOptimizer helps you:

  • Eliminate the guesswork and target the partners most aligned to your goals
  • Stop wasting time profiling, researching and qualifying partners —we do it for you
  • Activate and grow the partners with the highest potential to perform
  • Make your numbers faster—with less “spray and pray,” more precision

Ready to make your CRM work for your partner strategy?

Join the BETA now

Brands trust PartnerOptimizer

8x8 Global Cloud Community
Amazon Web Services AWS
AT&T.com
dataiku.com
drata
dropbox
dynabook
esentire
GPStrackit.com
hp
hubspot
huntress_1624898823643
insight-software
lansweeper.com
kentik.com
marketstar
southernsentinelsecurity.com
wavelink
vanta
watchguard
udemy
Workday

What Partnerships Leaders are Saying about PartnerOptimizer

"I have been a big fan of PartnerOptimizer since launch—a much needed asset for any channel manager looking to grow and learn more about their Channel."
Comment in Linkedin by Jay McBainPrincipal Analyst of Channels and Partnerships at Forrester
"PartnerOptimizer takes you from being blind to having 20/20 vision."
VP Channel for a risk assessment SaaS company
"The PartnerOptimizer tool is the BEST in the business at identifying and profiling the right partners"
Janet SchijnsCEO JS Group, *Top 10 Women in Tech *Revenue Growth * Channel Acceleration *Social Selling* Channel Warrior*
"Part of the initial vetting process was to see if PartnerOptimizer fits our business when it comes to data. PartnerOptimizer does fit our needs extremely well, as they understand how swiftly data can shift and are very responsive, attentive and flexible to our business data requirements. I am extremely happy with the PartnerOptimizer process."
D.C.Director of Channel Development for a leading global company in cross-platform solutions
"PartnerOptimizer has reduced our time to identify the right partners, saves us a ton of time and resources... and has significantly reduced our time to get a good partner closed."
R.S.A Global Channel Marketing Chief
"Taking the time to dive deep into the Ideal Partner Profile helped me narrow down the partners that I should direct my focus towards. This exercise takes the wide “shotgun” approach to finding the right partners, and narrows the scope down so that you are laser focused on not all partners, but the right partners."
Adam ZaccariSecureSky
"This tool is extremely powerful. It’s faster and more efficient than anything else we could do otherwise to understand the business of our partners and partner prospects"
Senior Channel Executive at AWS
"The PartnerOptimizer platform is more sophisticated than other partner discovery tools and profiling processes. It’s enterprise ready."
CEO of a partner customer mapping technology company
"We were in the middle of a huge new product release and needed to know which of our thousands of partners are the right ones to hyper target. PartnerOptimizer quickly identified the BEST partners – it is the most actionable channel data we have ever seen!"
J. T.Channel Manager at a multi billion-dollar distributor
"This is the greatest channel data i have never seen before. It is obvious that PartnerOptimizer is the next major channel data stack company."
Alliance Marketing ManagerTechnology Partner Marketer at ARROW
"PartnerOptimizer is the best looking tool I have seen yet for my Channel Team to recruit and enable our channels.."
Channel Sales Supplier Manager for a large IT Channel Distributor
"You guys have an awesome database and tool, saving channel sales people hundreds of hours of time."
RBHead of Partnerships at a business productivity SaaS company
"The value of these tools and applying the AI layer will return immense value to the work being done in the channel, creating value both for vendors and resellers to have better conversations early in their engagement."
Shae Erhart HillVice President, Channel Ecosystems and Strategic Alliances, MarketStar

Schedule a Demo or Speak with a Member of Our Team!