Ecosystem Chronicles: MDF Rethink-Do Better with Less

Linkedin Live Blake Williams Episode

Live from Multiply, impartnercon ’24: MDF Rethink-Do Better with Less

The stat on the underutilization of Marketing Development Funds (“MDF”) has been over 50% for ages. Long missing:

  • Easy, turnkey, nimble ways help partners access and use it
  • Insight on how decide how to allocate the MDFs optimally
  • Intelligence to figure out which partners and partner prospects warrant the investment

Now in the era of AI and data-driven partnertech, these hurdles can in fact be overcome. Join this galvanizing conversation with one of the boldest new demand gen voices in partnerships, Blake Williams. Williams is founder of GrowthStory, an emerging partner content technology which fills one of the biggest skill, bandwidth, and revenue generating gaps for vendors and partners by automating the process of creating better together go to market stories.

Hosted by PartnerOptimizer, Inc. CEO and Partner Data Futurist Dina Moskowitz, Williams and Moskowitz will crack open how data driven methodologies and generative AI can crack open your path to faster value prop creation, generate campaigns, and optimally apply MDF funds. Bringing partner intelligence and customized content together ensures that you only need to invest in and with your best-fit partners.

Don’t miss this session of Ecosystem Chronicles!

Subscribe to our blog