Have you ever tried to merge 2 partner ecosystems together due to a company merger or acquisition? How about merging 4 partner programs in a year, and doing that year after year? Sounds daunting and exhausting, doesn’t it?!
But ask Julie Koslen Diehl, Director, Global Partner Enablement, Operations and Programs for insightsoftware, and she’ll tell you how she embraces the challenge and is doing just fine! One of her secret sauces: leveraging PartnerOptimizer’s Partner Intelligence Platform for Ecosystems to understand the partners she’s inheriting in aggregate and individually.
In this episode of #EcosystemChronicles, coming to you live from #Catalyst2024, Julie will join host Dina Moskowitz, CEO of PartnerOptimizer to explain how her team analyzes actionable intel like:
- which of the newly acquired companies’ partners are already my partners?
- which of the inherited partners are qualified to upsell one or more of our core products?
- which of my original partners are qualified to upsell the acquired companies’ products?