The era of the “popular,” three-weeks-a-month on-the-road Channel Chief is over. Knowing everyone and owning the stage is no longer enough. CEOs and CROs are

Imagine stepping onto the stage, ready to delve into the state of your channel strategy. Let’s discuss a vital aspect: the need for data-driven transformation

Channeltivity recently posted a great article about partner recruiting. “Partner recruiting is the process of identifying partners that fit your ideal partner profile (IPP) and encouraging them

As partner ecosystem intelligence enters the mainstream, we could not be more excited to have 5 key technology and partner thought leaders join the PartnerOptimizer

In the dynamic world of B2B technology partnerships, there’s enormous revenue opportunity to unlock. As a partnership leader, if only you could predict and pinpoint

New platform eradicates partner data blindness into true Ideal Partner Profile (IPP) DNA; identifies partners up to 600% faster with 1,400% better conversion and 539%

As the Founder and CEO of PartnerOptimizer, formerly known as SaasMax, I recently had the opportunity to participate in a podcast that explored the catalyst

In today’s fast-paced business landscape, effective channel management is more critical than ever. The B2B technology channel is a complex ecosystem that involves multiple stakeholders,

Are you struggling to find the right partners to grow your business through partnerships? According to a recent survey, 74% of companies believe that partnerships

In today’s competitive business environment, finding the right channel partners can make or break a company’s success. One of the best ways to guarantee that